After my crit it had been brought to my attention that perhaps “Fuck It” wasn’t giving the right message, that it gave off the impression we should just give up. So I decided that the best way to summarise going against the large supermarket corporations and the encouragement of self sustainability would be to say “fuck ‘Em”
with the base of my work, newspaper cuttings and shopping bags, providing the context to the piece and giving an identity to “’em”.
Though the size of my initial piece had worked well i found it was very hard to move without damaging it, so for the piece that I would be taking around Leeds I thought it best to downsize my lettering. I used the same process to make my letters but chose to make the base of my letters from cardboard as the paper bases were too flimsy.